People and businesses these days strive hard to create a brand for themselves. They organically grow the brand through years of hard work and gain customer trust and credibility. What if a company makes a very similar-looking product and the unsuspecting customer buys it and is disappointed? Your brand will be the one suffering losses. To avoid such incidents, brand protection software must be installed and put to good use.
What are the threats?
Brands need protection from various malpractices that happen in the market today. With the broadening of the marketplace into the digital space, misuse and abuse of brands have risen. As a brand owner, you need to be aware of such practices and take preventive measures.
Label counterfeiting
Replicating an original product with a similar formulation and nearly identical packaging is label counterfeiting. Fake products cheat customers and incur profits while piggybacking on your brand value.
Rogue websites
The internet is a free space; with any number of domains available, a scramble of your website name with a few changes can be created and used to spam and share malicious content to spoil the authenticity of your brand.
Copyright Pirating
Your artistic or scientific works like research papers, artwork, and books can be recreated and sold as original products. While brands don’t worry about them majorly, it is imperative to make sure that your images are not misused to create false promises on the internet.
Patent Theft
Your trade secrets and innovations need to be patented. To curb future false claims of ownership, you need to patent your innovation. This prevents others from using the formula without giving you credit.
How do I protect My Brand?
Your hard-earned name and credibility have to be protected. It is, therefore, essential to employ a brand protection strategy. A good number of brand protection software can provide you with the right solutions.
The job is to
- Destroy Counterfeiters by constant market monitoring and tracking of the supply chains,
- We provide physical or digital verification through a hologram or a QR code.
- Help in legally vaulting your Intellectual property like photographs or articles available on your official website.
- They shut down the fake profiles in the brand name. Report and clean the malicious websites and remove an infringed product available online.
To Sum Up
Brand protection is not a one-time solution; it is a process to eliminate and prevent future infringement. Business owners don’t hesitate to invest in good brand protection software. It protects your brand from counterfeiters and competitors.
